what even is a brand? ten quotes to get you started

Let’s go back to the beginning.

While in the process launching your business, did you ever take a step back and ask yourself how you wanted to make you customers feel? Could you imagine what people might say about your company to other people?

Maybe, maybe not. Even if you didn’t take the conscious step to work on your approach to branding, you’d still, in effect, be doing some kind of branding. The process happens regardless, so you may as well shape it.

To give you some food for thought and introduce the importance of branding, we’ve collated these quotes from experts and important business figures.

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” Scott Cook, Co-Founder of software company Intuit

“Every interaction in any form, is branding.” Seth Godin

“Too many companies want their brands to reflect some idealized, perfected image of themselves. As a consequence, their brands acquire no texture, no character, and no public trust.” Richard Branson, Virgin Group Founder

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” Seth Godin, American Author

“Your brand is the single most important investment you can make in your business.” Steve Forbes, Forbes Magazine

“Of all the things that your company owns, brands are far and away the most important and the toughest. Founders die. Factories burn down. Machinery wears out. Inventories get depleted. Technology becomes obsolete. Brand loyalty is the only sound foundation on which business leaders can build enduring, profitable growth.” Jim Mullen, Reach CEO

“If no one hates it, no one really loves it.” Jessica Walsh, Sagmeister & Walsh Co-Founder

“A brand that captures your mind gains behavior. A brand that captures your heart gains commitment.” Scott Talgo, Marketing Expert

“A brand is a voice and a product is a souvenir.” – Lisa Gansky, Global Network Navigator & Ofoto CEO

“A product can be quickly outdated, but a successful brand is timeless.” – Stephen King, Author