& so are you
An e-commerce website for vintage and second-hand designer clothing and accessories.
the brief
Cristina wanted to communicate her philosophy of promoting individuality and sustainability against a current of fast fashion. She was after a website that felt approachable and friendly yet editorial and creative.
View the live site here.
how we went about the design
As this was a new business venture, we decided on a mixture of trust-building and a simple but effective store layout.
Neutral and warm colours meet with a monochrome backdrop, which keeps it feeling clean yet differentiated from other fashion e-commerce stores.
Because the store is centred around the idea of having rotating 'drops' of collections, we decided on only two categories. This means that people can see the variety of items on offer and be encouraged to view more.
what we did
Homepage
About
Sales + loans
Shop + category pages
Item pages
Contact
Colour + font system
Assitance with Shopify + Mailer Lite integration
Handover guide with tutorials
